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Media Contact: Troy Thomas
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River Crossing Festival Kicks Off Breast Cancer Awareness Month
Inaugural event features KC and the Sunshine Band, April Macie to benefit Susan G. Komen for the Cure Louisville Affiliate
JEFFERSONVILLE, IN – September 7, 2010 – The inaugural River Crossing Festival will kickoff breast cancer awareness month in Southern Indiana with three-time Grammy award winners KC and the Sunshine Band and Last Comic Standing finalist April Macie headlining events to benefit Susan G. Komen for the Cure Louisville Affiliate.
The River Crossing Festival, which takes place September 22-26, will feature five nights of comedy and live music in downtown Jeffersonville. The festival “offers a compelling, relevant entertainment experience that appeals to residents on both sides of the river, thereby becoming a signature event for the region,” stated Troy Thomas, CenterStage Marketing Group. Tickets for festival events range from $5 to $35, with proceeds from ticket sales donated to area charities. “We felt it necessary to keep ticket prices low to make all of the events affordable in light of the current economic conditions,” Thomas said.
The Louisville Affiliate of Susan G. Komen for the Cure has been selected as the official non-profit charity organization of the River Crossing Festival, and will receive proceeds from two of the Festival’s five events, with a minimum donation of $10,000. Affiliate Coordinator Amanda Caffee stated “Komen Louisville is proud to partner with this great event and further our vision of a world without breast cancer.” The festival falls between the organization’s Pink Tie Ball and Race for the Cure, two of their largest events, and leads into Breast Cancer Awareness Month in October. “The River Crossing Festival offers a great opportunity for those who may not be able to participate in the other signature events to become involved with and contribute to the organization,” stated Mark Craycraft with CenterStage Marketing Group.
The festival kicks off on Wednesday, September 22 with a VIP Reception at the Sheraton Louisville Riverside Hotel. This VIP reception is a fund-raiser for the City of Jeffersonville and will feature hors d’oeuvres and live comedy performances starring April Macie. Tickets are $35, and are available online or at the door.
The festival continues on Thursday night, September 23, at Kye’s with Tickled Pink, the first of two events to benefit Susan G. Komen for the Cure. April Macie from NBC’s hit television show “Last Comic Standing,” and the recent Showtime documentary, “I Am Comic,” will perform two shows at 7:30 and 9:30 PM. Tickets are only $15 and are available in advance at any of the festival’s retail partners, online, or at the door.
On Friday night, September 24, the Festival moves to RiverStage for the Homegrown Music Experience. Featuring the area’s most popular indie rock bands, this event will include graffiti artists and street performers to create an interactive experience for all. Southern Indiana’s own Lucky Pineapple, which has been featured on “Jersey Shore,” performed a sold-out show at South By Southwest Music Festival, and has been frequently featured on WFPK’s Live Lunch, will headline the event. Other performers include local country/honky-tonk favorite Johnny Berry, and the full-tilt rock and roll sounds of Dangerbird. The Homegrown Music Experience is presented by LEO Weekly and WFPK. Tickets are only $5 and available online or at the door.
The Concert for the Cure is Saturday night, September 25, and features a special performance by 70’s super group and three-time Grammy award winners KC and the Sunshine Band! The band that helped define an era will perform their top hits including, “That’s The Way (I Like It),” “Get Down Tonight,” “and “(Shake, Shake, Shake) Shake Your Booty.” Tickets are only $20 and available at any of the festival’s eleven retails partners, online, or at the door. $5 from each ticket will be donated to Susan G. Komen for the Cure Louisville Affiliate.
The festival winds down on Sunday with a FREE Family Funday & Classic Car Show at RiverStage. This event will showcase classic cars from 1989 or earlier and feature live music performances by bands from Mom’s Music RockSchool. Classic car owners may register online or day of for only $20.
River Crossing Festival is a production of CenterStage Marketing Group. Additional information and tickets are available at www.rivercrossingfestival.com <http://www.rivercrossingfestival.com> or any of nine True Colors Tanning locations, Big Hair Peace Salon, or Premiere Carpets. Support for the River Crossing Festival comes from Krunchers, City of Jeffersonville, CBS Outdoor, Huber Winery, Susan G. Komen for the Cure, WFPK, and LEO Weekly.
2010 River Crossing Festival
Wednesday, September 22
Festival VIP Reception
Hosted by comedienne April Macie
Sheraton Louisville Riverside Hotel
5:30 PM
$35 – Proceeds benefit the City of Jeffersonville
Thursday, September 23
Tickled Pink Comedy Show
Featuring April Macie
Kye’s
7:30 & 9:30 PM
$15 – Proceeds benefit Susan G. Komen for the Cure
Friday, September 24
Homegrown Music Experience
RiverStage Jeffersonville
7:00 PM
$5
Saturday, September 25
Concert for the Cure
Featuring KC and the Sunshine Band
RiverStage Jeffersonville
7:00 PM
$20 ($5 from each ticket donated to Susan G. Komen for the Cure)
Sunday, September 26
Family Funday & Car Show
Riverside Drive in Jeffersonville
$20 to register a Classic Car
FREE admission
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Amy Riley
Public Relations
(317) 413-1091
amyriley201@gmail.com
